Winn-Dixie POS Promotional Campaigns

Overview:

Winn-Dixie Stores, Inc. is the fifth-largest supermarket chain in the United States. It consists of 518 grocery stores throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie in-store campaigns usually includes: POS signs, newspaper ads, as well as other promotional products.

Marketing Goals:

Drive sales of specific products and categories
Introduce new products
Promote special deals and discounts

Design Requirements:

Seamless integration with existing POS systems (banners, signs, stickers, posters, etc.)
Eye-catching displays and signage. According to a given brief, the overall look of these campaigns should be bold, simple, and fresh.