Iowa has many things to be proud of. However, sometimes it is easier to find gifts featuring Paris or London rather than any well-designed local souvenirs. Sounds strange, isn’t it? The same situation is with promotional gifts designed by local companies. A majority of them just print their logos on various kinds of merchandise, without realizing that customers get many items like that yearly. Is it possible to design products which would represent Iowa as a strong well-recognizable brand? Definitely, yes.
This is the example how Iowa themed illustrations can transform any standard item into a unique, locally made gift. This project received Gold ADDY® Award (presented by the American Advertising Federation).