Could AI-generated images revolutionize the retail packaging industry? I experimented with Adobe Firefly to see if AI could generate realistic and relevant images from text-based prompts. As you can see, implementing AI into the packaging design workflow can be very successful. However, it’s important to maintain a balance between creativity and brand identity.

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Despite mixed feelings among professionals about the use of AI technologies in product development, we should always remember that artificial intelligence can’t replace human imagination. Therefore, graphic designers should be able to combine AI-generated inspiration with their own expertise and creativity to design a final product. I think the most effective use of AI is to spark initial ideas and then continually revise designs throughout the process.