What is the Augmented Reality?
Augmented Reality (AR) is a technology that layers virtual objects on top of the existing environment in real time. It may also include sounds, video, or animation.
How does it work?
- Marker-based augmented reality (also called Image Recognition) uses a camera and some type of visual markers, such as a QR code or an image, to produce a result only when the marker is sensed by a reader.
- Markerless augmented reality works without the use of any markers. The user needs to decide where to place the virtual object.
- Location-based augmented reality ties digital content to a specific location in the physical world. So when the user enters in a predetermined physical space, the objects are displayed on the screen. This technology relies on GPS, digital compass, and other technologies to identify a phone’s location and position with a high level of accuracy.
Inspired by ancient Tibetan legends about the origin of life, this Augmented Reality animation represents the heliocentric model of the Universe through dynamic movement, bold graphics, and inspiring music. It can be viewed indoors or outdoors at any time from sunrise to dusk.
- Markerless / Location-based AR
Featuring traditional ethnographic motifs created by ancient American civilizations, this artwork got a modern twist by blending bright colors with black & white graphics. It emphasizes a captivating feel of movement, depth, and dimension through the use of Augmented Reality technology.
- Marker-based AR
AUGMENTED REALITY BUSINESS CARDS
Could a simple business card become a masterpiece of contemporary art? Sure, why not!